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10:04: A NovelNamed One of the Best Books of the Year By: The New Yorker The New York Times Book Review The Wall Street Journal The Village Voice The Boston Globe NPR Vanity Fair The Guardian (London) The L Magazine The Times Literary Supplement (London) The Globe and Mail (Toronto) The Huffington Post Gawker Flavorwire San Francisco Chronicle The Kansas City Star The Jewish Daily Forward Tin House Winner of The Paris Review's 2012 Terry Southern Prize A Finalist
Named One of the Best Books of the Year By:
The New Yorker The New York Times Book Review The Wall Street Journal The Village Voice The Boston Globe NPR Vanity Fair The Guardian (London) The L Magazine The Times Literary Supplement (London) The Globe and Mail (Toronto) The Huffington Post Gawker Flavorwire San Francisco Chronicle The Kansas City Star The Jewish Daily Forward Tin House
A Finalist for the 2014 Folio Prize and the NYPL Young Lions Fiction Award
In the last year, the narrator of 10:04 has enjoyed unlikely literary success, has been diagnosed with a potentially fatal medical condition, and has been asked by his best friend to help her conceive a child. In a New York of increasingly frequent superstorms and social unrest, he must reckon with his own mortality and the prospect of fatherhood in a city that might soon be underwater. In prose that Jonathan Franzen has called hilarious ... cracklingly intelligent ... and original in every sentence, Lerner captures what it's like to be alive now, during the twilight of an empire, when the difficulty of imagining a future is changing our relationship to both the present and the past.
Binding Type: Paperback
Publisher: Picador USA
Published: 10/13/2015
ISBN: 9781250081339
Pages: 256
Weight: 0.50lbs
Size: 8.10h x 5.40w x 0.80d
Review Citations: New York Times Book Review 11/15/2015 pg. 28
Entertainment Weekly 11/20/2015 pg. 114
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4.1 ★★★★★
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★★★★★ 5
Starting a StartUp is a must-read for anyone who wants to build something that matters
Format: Paperback
I rarely come across a book that so perfectly balances the technical and the personal in building a startup. Starting a StartUp: How to Build Something People Want does just that. It is less of a textbook and more of a companion for founders who want to build with heart and wisdom.
What I loved most:
Actionable, no-fluff advice. Instead of lofty theories, the book dives right into what really matters: validating ideas, talking to users, iterating fast, and scaling smart. The checklists, templates, and real-world examples make it easy to move from reading to doing.
Psychology + empathy. It does not treat an entrepreneur like a machine. The author emphasizes dealing with uncertainty, failure, and the emotional rollercoaster of starting something new. That human touch elevates it from “startup guide” to “founder guide.”
Accessible to novices and veterans alike. Whether you are building your first side project or scaling your third company, there is value here: reminders about customer obsession, principles for experimentation, and stories that resonate at any stage.
Readable and engaging. The prose is clear, the chapters are well-paced, and every chapter ends with key takeaways that help cement the learning.
Starting a StartUp is a must-read for anyone who wants to build something that matters, not just for profits but for people. I am recommending it to friends, colleagues, and especially the next generation of makers I mentor. Highly, highly recommended.
⭐️⭐️⭐️⭐️⭐️
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Reviewed in the United States on October 2, 2025
★★★★★ 5
Great book for learning about startup culture.
Format: Paperback, Format: Paperback
I had this book for a while did not have the chance to read as soon as I got it. Recently finished reading it and learned a lot of great things about startup terminology and how to be fast and how to iterate things in a right way, how to go deep in the problem. Identify pain points for the problem etc. Overall great teacher for anybody who wants to get grasp of a being in startup world.
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Reviewed in the United States on March 17, 2026
★★★★★ 5
Solid advice
Format: Paperback
Nice foundational advice to help one stay motivated and not so overwhelmed.
Good read!
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Reviewed in the United States on February 20, 2026
★★★★★ 5
Learning Faster, Failing Smarter
Format: Paperback
This book is truly amazing. Each chapter offers so much to learn. It helped me review what I’ve missed so far, anticipate future challenges, and prepare ways to reduce the chances of failure.
It reminded me that failure is inevitable, but the speed of learning, adapting, and retrying makes all the difference. I learned that luck comes through action, ownership is everything, and true success lies in persistence and focus. The book also emphasizes solving real problems with humility, data, and continuous iteration. I’m truly grateful to have found this book — it changed the way I think about challenges and growth.
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Reviewed in the United States on October 13, 2025
★★★★★ 5
You NEED this book!!
Format: Kindle
If you are involved in a startup, or thinking about getting involved this is a must read. Jame's doesn't just rely on his own experience, he has been advising founders for years and does this with close relationships, not boardroom pontification. His blunt approach is balanced with his caring critiques. You can read dozens of books on startups and find out, when you actually are in one, how little applies to you. This is not that. Must read!!
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Reviewed in the United States on October 1, 2025