They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & UpdatedWhen people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement. The first edition of They Ask You Answer was a straightforward guide to fixing your current marketing strategy; the second edition is updated to

When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement.

The first edition of They Ask You Answer was a straightforward guide to fixing your current marketing strategy; the second edition is updated to reflect the evolution of content marketing, the latest tools that have changed the game like chat bots, Alexa and voice searching, and an additional focus on Customer Experience to help companies bridge the gap of the change in today's sales cycles. The revised and updated edition includes new case studies and updates to case studies from the first book.

Today, instead of the traditional "Sales Funnel" with Marketing at the top, Sales in the middle, and out of the bottom appears a customer, we have what is essentially a circular "Flywheel"--where the "customer" is at the center of the wheel and Sales, Marketing, and Customer service are on the outside of edge of the wheel, each having a major impact on buyer behavior. So what does all of this have to do with customer experience? Once again, businesses need to be obsessed with understanding the questions, concerns, and problems buyers have after making a purchase--and the best way for them to answer these questions through digital. This book explains how to aim your Sales, Marketing, and Customer Service effectively at your customers.