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The 5 Paths to Persuasion: The Art of Selling Your Message

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Description

The 5 Paths to Persuasion: The Art of Selling Your MessageThe truth is it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

Binding Type: Paperback
Publisher: Business Plus
Published: 09/01/2005
ISBN: 9780446695909
Pages: 240
Weight: 0.80lbs
Size: 9.00h x 5.90w x 0.70d
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SKU: 46257753647

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Pamela Palma
Waukegan, US
★★★★★ 5
resolved my claim pretty fast im super happy.
check arrived quickly in the mail
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Reviewed in the United States on February 6, 2026
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Emmy Lewis
Lake Worth, US
★★★★★ 5
Quick Process
Quick and simple. I was refunded the full amount of my item and even got to keep the old one. Check came in less than a week. 👍
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Reviewed in the United States on April 8, 2026
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M T
Pawtucket, US
★★★★★ 5
Easy to deal with
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Reviewed in the United States on March 25, 2026
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mike reeder
Carnegie, US
★★★★★ 5
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Fast service and all it took was a phone call. Highly recommended
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Reviewed in the United States on June 4, 2026
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Mellie N
Lexington, US
★★★★★ 1
Not worth purchasing.
Not worth purchasing. Nothing breaks until the insurance is expired.
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Reviewed in the United States on March 8, 2026

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