SKU: 56263977698

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

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Description

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the

* WALL STREET JOURNAL BESTSELLER *

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.



Binding Type: Paperback
Publisher: Picador USA
Published: 12/03/2019
ISBN: 9781250203410
Pages: 304
Weight: 0.55lbs
Size: 8.20h x 5.40w x 1.00d
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SKU: 56263977698

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Dawn
Waukegan, US
★★★★★ 5
Silky for your hair no frizz
Size: Queen (20" X 30"), Color: 09 - Blue - Zipper, Number of Items: 2
Great quality silky pillowcases for my curly hair , doesnt make your hair frizzy like cotton pillowcases , good communication with seller if needed, bought from this seller numerous times , lots of colors to choose from too, quick shipping .
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Reviewed in the United States on May 25, 2026
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Boise, US
★★★★★ 5
Feels heavenly
Size: King (20" X 36"), Color: 14 - Lavender - Zipper, Number of Items: 2
Literally just got it in the mail and fell in love. It's so soft and wasn't being harsh with my beard hair. Hopefully no more split ends! (Good hair protection!) There was no odor to speak of and it fit my pillow perfectly, we got king size, (AKA good compatibility)
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Reviewed in the United States on April 10, 2026
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ZLJ
Pawtucket, US
★★★★★ 5
Super soft and worth it
Color: Light Grey, Size: 2 Pack King(20"X 36")
Honestly really happy with these pillowcases. They feel super soft and cool when you sleep on them. My hair has been way less messy in the morning too. The quality actually feels pretty nice and the king size fit perfectly. Makes my bed feel a lot more comfortable and expensive looking. Definitely glad I bought them.
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Reviewed in the United States on May 6, 2026
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Shante Anderson
Omaha, US
★★★★★ 5
SO WORTH THE PRICE
Color: Pink, Size: Queen(20"X 30")
I bought these in two colors for my new apartment with some new pillows to go on them because I got a whole new set of sheets and comforter for my bed and I have to say these are some of the softest most comfortable cooling pillow cases ever! The silk is not super great quality but for the price it's totally worth it I've noticed that it takes care of my hair better I never used silk pillow cases before... But I don't think I'll ever go back. And the zip closed with a zipper so they stay on your pillow no problem without sliding around and you having to fix them all the time they're so easy to use and they look perfect. They look exactly like the pictures! Definitely worth the price... Oh, and there's no weird smell or anything these are definitely good quality!
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Jackie Scott
Carnegie, US
★★★★★ 5
Helps hair health.
Color: Lavender, Size: Queen(20"X 30")
Amazingly soft, cool and comfortable. The sizes are accurate so fit pillows easily. We mixed two colors so our bed looks as comfy and inviting with stylish color blending. Hair seems happy!
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Reviewed in the United States on May 8, 2026

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