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Description
Public Relations Cases: International Perspectives�Ed. 3 (eText) Lifetime AccessOverview: This unique collection of contemporary international public relations (PR) case studies gives the reader in depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations. This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of
Overview: This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations. This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies.
ISBN: 9780429822940
Edition: 3
Publisher: Routledge
Format: Digital
GUST Course: MCM 341
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