The Relationship Revolution Mastering 1:1 Account-Based Management

The Relationship Revolution Mastering 1:1 Account-Based ManagementThe Relationship Revolution is a practical, behind the scenes look at what it truly takes to build, scale, and sustain high impact 1: 1 Account Based Marketing. In an era defined by complexity, crowded markets, and rapidly shifting expectations, organizations need more than campaignsthey need meaningful, human centered engagement with the accounts that matter most. Grounded in nearly two decades of global marketing experience, this book blends proven

The Relationship Revolution is a practical, behind-the-scenes look at what it truly takes to build, scale, and sustain high-impact 1:1 Account-Based Marketing. In an era defined by complexity, crowded markets, and rapidly shifting expectations, organizations need more than campaigns—they need meaningful, human-centered engagement with the accounts that matter most.

Grounded in nearly two decades of global marketing experience, this book blends proven frameworks, personal stories, award-winning programs, and modern innovations like AI. Newman shows readers how to adopt the mindset of “CMO of your accounts,” build trust with stakeholders, co-create with clients, and elevate marketing from a service function to a strategic drive.

Whether you’re launching your first Strategic 1:1 or scaling a global ABM engine, this book provides the mindset and creative inspiration needed to accelerate growth with purpose and precision.