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Description
What Clients Love: A Field Guide to Growing Your BusinessHarry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.Binding Type: Paperback
Publisher: Business Plus
Published: 06/10/2010
ISBN: 9780446556026
Pages: 282
Weight: 0.50lbs
Size: 7.40h x 4.90w x 0.90d
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4.2 ★★★★★
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Product Reviews
★★★★★ 5
Nice material, holds collar shape well.
Color: Wine Red, Navy Blue, Black, Size: Medium
Good value for the money. You can machine wash and dry on low heat, in my opinion. Laying flat is too much of a pain.
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Reviewed in the United States on January 30, 2026
★★★★★ 5
Great tshirts!
Color: Light Gray, Dark Gray, Black, Size: X-Large
Husband loved these tshirts.
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Reviewed in the United States on February 18, 2026
★★★★★ 2
Not made from the most comfortable fabric
Color: White, Light Gray, Black, Size: Large
It is not the most comfortable fabric which makes it not suitable for summer clothing. Also, the fitting of the neck doesn’t look good since material is not wrinkle free
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Reviewed in the United States on August 4, 2025
★★★★★ 4
Excellent Mock Neck T-Shirts
Color: Wine Red, Navy Blue, Black, Size: Medium
As a man who appreciates comfort and style, I can confidently say these August Alley mock neck t-shirts are a solid choice. I'm always looking for versatile basics, and these fit the bill perfectly.
The cotton material feels great against the skin, and they've held their shape well after a few washes. I appreciate the slim fit; it looks modern without being too tight. Whether I'm wearing them casually or layering them under a jacket, they always look sharp.
For the price, getting a 3-pack of these quality shirts is a fantastic deal. Highly recommend them for any guy looking to upgrade his basic tee collection.
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Reviewed in the United States on June 24, 2025
★★★★★ 5
Well worth the price.
Great fit and quality feel.
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Reviewed in the United States on November 3, 2025