NORMA Supermarket Locations Dataset – Austria

NORMA Supermarket Locations Dataset – AustriaQuick links: Dataset Summary Methodology Download Data Quality Regional Distribution Brand Bundle Related Datasets Use Cases FAQ Analyze with AI NORMA is a German discount supermarket chain that operates several branches in Austria, primarily focusing on a streamlined assortment of daily necessities. It is known for its no frills shopping experience and rotating weekly specials. There are 23 NORMA Supermarkets as of 27 May 2026 in Austria. This

NORMA is a German discount supermarket chain that operates several branches in Austria, primarily focusing on a streamlined assortment of daily necessities. It is known for its no-frills shopping experience and rotating weekly specials.

There are 23 NORMA Supermarkets as of 27 May 2026 in Austria. This dataset is compiled and maintained by Geolocet and provides a complete, geocoded list of all NORMA locations, including full address details, administrative divisions, and precise WGS84 latitude/longitude coordinates - structured for GIS, retail analytics, mapping, and AI/RAG workflows.

Dataset Methodology:

This dataset is compiled from publicly available business listings, official company sources, and geospatial validation workflows. Automated quality checks and manual analyst reviews are applied to improve coordinate precision, address standardisation, duplicate detection, and overall analytical consistency.

It is periodically reviewed and updated to reflect known network changes, closures, relocations, and newly identified locations.

Data Quality Scorecard

Data Preview: Sample geospatial records from the NORMA dataset in Austria

Note: Only a subset of the full dataset fields are displayed here. Download the free sample (option above) to view all fields and verify the data structure.

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Regional Distribution Breakdown

Looking at the geographic distribution, the highest concentration of NORMA locations in Austria is found in Oberösterreich (19 sites, equivalent to 1.24 NORMA supermarkets per 100,000 residents). This is followed by Salzburg (3 sites; 0.53 per 100,000) and Niederösterreich (1 sites; 0.06 per 100,000). From a market-penetration perspective, Oberösterreich has the highest brand density at 1.24 locations per 100,000 people (population: 1,535,000), making it the most saturated region for NORMA in Austria. By contrast, Niederösterreich records only 0.06 locations per 100,000 residents (population: 1,725,000), indicating a potential white-space opportunity for network expansion or competitor analysis.

Learn more about the brand network in our report: View Report

Also available for Austria

Related geospatial datasets

• Administrative boundaries and full polygon dataset for Austria: Map these NORMA locations against highly precise administrative polygons for territory analysis and spatial structuring.
• Demographics dataset for Austria: Overlay demographic indicators to deeply understand the population structures and household types surrounding these NORMA locations.
• Explore demographics data insights for Austria: Methodology, use cases, and definitions explaining how demographic metrics support your location intelligence workflows.
• Explore a rich library of Austria-specific datasets on our dedicated country page: detailed demographics, wealth indicators, multi-level boundaries, and a broad spectrum of retail POIs. View demographics, retail POI, and administrative boundary datasets for Austria

Need the data in another format?

We can deliver this dataset in alternative formats upon request (GeoJSON, Shapefile, Excel, PostgreSQL import files, etc.). Contact us at [email protected].

Who uses this data?

• Economic Development: Agencies identifying underserved neighborhoods or "retail deserts" for targeted commercial investment.
• Urban Planning: City government agencies studying retail accessibility, neighborhood walkability, and commercial infrastructure.
• Last-Mile Delivery Routing: E-commerce and food-delivery planners optimizing localized courier routes and dispatch proximity.
• Vendor Distribution: FMCG and wholesale suppliers identifying specific retail locations for direct-store-delivery (DSD) pitching.
• Franchise Expansion: Network development teams assessing market saturation and mapping open territories for new franchisees.
• Geofencing & Targeted Advertising: Media buyers executing hyper-local, location-based mobile ad campaigns around specific brand locations.
• Consumer Behavior Analytics: Researchers correlating local demographics, foot traffic data, and proximity to physical stores.

Frequently Asked Questions

Analyze this data with AI

Use these prompts with ChatGPT, Claude, or Gemini to extract strategic insights from this dataset:

• "Analyze this NORMA dataset to identify underserved regions in Austria for potential market expansion."
• "Generate regional density heatmaps showing where NORMA has the strongest and weakest retail presence in Austria."
• "Map the concentration of NORMA locations relative to major retail centers and shopping districts in Austria."

Disclaimer: All brand logos and trademarks displayed are the property of their respective owners and are used strictly for identification purposes. This product consists of geospatial location data only; no images, logos, or trademark rights are included in the downloadable files.