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Description
The Advertising Effect eBookCondition: BRAND NEW ISBN: 9780195594140 Year: 2014 Publisher: Oxford University Press ANZ Description: This product is also available in paperback. This book will also be available on kindle from Amazon. Want to know how to influence other people? s behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best known brands across the globe. These techniques are grounded in
Condition: BRAND NEWISBN: 9780195594140
Year: 2014
Publisher: Oxford University Press ANZ
Description:
This product is also available in paperback.This book will also be available on kindle from Amazon. Want to know how to influence other people?s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider?s guide, to the ultimate behaviour change industry ? advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
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Fast delivery.
Great product. OEM spark plugs.
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Reviewed in the United States on January 5, 2026
★★★★★ 5
Fits 2011 335xi n55 prefect
Fits my 2011 335xi n55 engine perfectly. Comes on and off easily and gets the filter loose quickly. Amazing quality
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Reviewed in the United States on March 15, 2026
★★★★★ 5
Works perfect for BMW S63 engine.
I used this to change the oil on my BMW M8 with the S63 engine. It was a perfect fit. It extended far enough onto the filter housing to be quite secure with no risk of slipping off and stripping the housing. It was snug on the housing and did not bind up due to having a loose fit. The tool feels well-built and I suspect it will outlive me given my occasional personal use. It would still probably hold up well even for daily shop use as long as it was not abused (repeatedly dropped, slammed around, etc).
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Reviewed in the United States on September 8, 2025
★★★★★ 5
Made well and great fit
Fits perfectly and is made well
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Reviewed in the United States on May 8, 2026
★★★★★ 5
Make sure you know the size
Yes worked like a charm
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Reviewed in the United States on April 5, 2026