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Description
The Influencer IndustryCondition: BRAND NEW ISBN: 9780691255156 Year: 2023 Publisher: Princeton University Press Description: A critical history of the social media influencers rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great
Condition: BRAND NEWISBN: 9780691255156
Year: 2023
Publisher: Princeton University Press
Description:
A critical history of the social media influencer’s rise to global prominence
Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other.
Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.
The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as 'real' are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.
'A penetrating, well-considered look behind the polished scenes of the influencer industry.' — Kirkus
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★★★★★ 5
Excelente calidad
Color: White, Item Package Quantity: 1
Ermosa bella y buena calidad
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Reviewed in the United States on April 23, 2026
★★★★★ 4
Cute but slightly flawed.
Color: Black, Item Package Quantity: 1
Easy to assemble. USB works great. Couldn’t get a plug in the plug holes.
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Reviewed in the United States on October 16, 2025
★★★★★ 5
Love them
Color: Black, Item Package Quantity: 2
Love these. Such a big hit in my house
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Reviewed in the United States on April 4, 2026
★★★★★ 3
nice LITTLE tables
Color: Black, Item Package Quantity: 2, Color: Black, Item Package Quantity: 2
these tables are .....
easy to assemble
sturdy
nice to look at
HOWEVER missing 2 stars for...
they are small and plugging in items such as my laptop cord made it bulky and always in my way.
if there was a middle shelf that would help with the small tops
if the outlet bar was on the side or under the top that would help with the bulky cord issue
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Reviewed in the United States on November 10, 2025
★★★★★ 5
I give a 10,
Color: Black, Item Package Quantity: 1
I love it easy to symbol
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Reviewed in the United States on March 23, 2026
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